BG 178 The Who, Woody Herman, A.B. Skhy, Santana, The Impressions, Ike & Tina Turner, Blues Image, Brotherhood Of Light, Little Princess #109 Ticket Set Artist: David Singer Date: Jun 17, 1969 - Jun 22, 1969 Venue: Fillmore West San Francisco, CA. Size: 2 1/2" x 3 5/8"
"The world of poster art changed dramatically in June of 1969 when David Singer began working for Bill Graham. Prior to this poster, styles were essentially the same: psychedelic, colorful and with generally indecipherable lettering. With Singer's first poster, however, poster art began a dramatic transformation. Singer's style was precise and carefully planned, in contrast to the free-form, more spontaneous work of previous artists. Singer also changed lettering styles because, ... by then the shock value... of posters being illegible had worn off. His lettering was more linear, but that did not mean he took the psychedelic out of psychedelic posters. He simply achieved the effect in different ways."